A Just Listed campaign run through MVP's own Ads Manager, putting the new listing in front of local buyers across Bicton and getting them onto the listing page.
A Just Listed campaign's job is to put the property in front of local buyers and get them onto the listing itself. On $38.99 in spend, this one sent 371 buyers through to the listing page off the back of 443 link clicks, without the cost per result ever climbing past 11 cents.
443 link clicks came in at an 11.45% click-through rate and 9¢ a click, and 371 of those, 84%, followed all the way through to a landing page view. That click-to-view rate is the strongest of MVP's recent campaigns, and it came on a frequency of just 1.43, so the audience was nowhere near saturated by the end of the run.
This Just Listed campaign ran to a geo-targeted audience across Facebook and Instagram under Meta's Housing Special Ad Category rules, over the 10 – 14 Sep 2026 campaign window. The figures below are reported straight from the Ads Manager export.
| Metric | Result | Benchmark | Read |
|---|---|---|---|
| People reached | 2,699 | Local buyer coverage | On target |
| Impressions | 3,869 | – | No benchmark |
| Frequency | 1.43 | <3.5 | Healthy |
| Link clicks | 443 | – | No benchmark |
| Link click-through rate | 11.45% | – | Strong |
| Cost per click (link) | $0.09 | $0.50 – $1.50 | Well below benchmark |
| Cost per click (all) | $0.07 | $0.50 – $1.50 | Well below benchmark |
| Landing page views | 371 | – | Strong (84% of link clicks) |
| Cost per landing page view | $0.11 | – | Strong |
| Cost per lead | N/A | N/A for Just Listed | Not applicable |
443 link clicks converted through to 371 landing page views, an 84% click-to-view rate, the highest of MVP's campaigns reported this round, on a cost per result that held between 9 and 11 cents throughout.
The campaign targeted local buyers in and around Bicton, with the geography, copy and creative doing the audience selection under Meta's Housing Special Ad Category rules.
Targeted to buyers in and around the listing suburb, keeping the ad in front of the most relevant local buyer pool.
Run under Meta's Housing rules, so no interest targeting. The geography, copy and creative do the audience selection.
Every person reached and every click builds MVP Real Estate's warm engagement audience for future retargeting and subsequent campaigns in this area.
Frequency held at 1.43 (3,869 impressions divided by 2,699 reach) across the run, the lowest of MVP's recent campaigns and well under our 3.5 ceiling. There was clear room to extend the run or lift spend without any risk of over-exposing the audience.
$38.99 in spend, 2,699 people reached, 443 link clicks and 371 landing page views. Here's what this run proved, and the one clear next move.